Clinton Amos

Professor of Marketing

Contact

Phone: 801-626-6504
Email: clintonamos@weber.edu
Room: Wattis Business Building, Room 267

About

Clinton Amos joined the faculty of Weber State University in 2013 and currently serves as an associate professor of marketing at the Goddard School of Business & Economics.

In addition to BA and MBA degrees, Amos holds a PhD in marketing from the University of North Texas. He teaches Consumer Behavior, Digital Marketing, and Business Research in the Goddard School’s undergraduate program. He has been awarded both the 2020 Presidential and the 2015 Alston Awards for Excellence in Teaching.

Amos’ research has been published in 35 academic journals since receiving his PhD in 2008. His dissertation won the 2008 American Academy of Advertising dissertation proposal competition. His research focuses on consumer behavior and has appeared in the Journal of Advertising, International Journal of Advertising, Journal of Consumer Affairs, Journal of Consumer Behaviour, Journal of Business Research, Journal of Business Ethics and the European Journal of Marketing, among others.

Education

PhD, Marketing (Sociology minor), University of North Texas, 2008

MBA, International business, Dallas Baptist University, 2002

BBA, Business Administration (French minor), Northeastern State University, 1999

Awards and Recognition

2022 Emerald Literati Outstanding Reviewer Award Recipient
2020-2021 91�� Presidential Robert L. Marquardt Teaching Excellence Award Recipient
2017 Emerald Literati Outstanding Reviewer Award
2015 Alston Award for Excellence in Teaching
2014 Top Paper in Track Award at the Association of Marketing Theory and Practice Conference
2010-2012 Cree Walker Endowed Chair of Business Administration
2008 Sole Award Winner of the American Academy of Advertising Dissertation Competition
2007 Fellowship recipient for the Dartmouth Institute on Informed Patient Choice held in Hanover, NH at Dartmouth College
2007 American Marketing Association Sheth Doctoral Consortium Fellow
1999 Academic Achievement Award Winner for Business Administration, Northeastern State University

Hobbies

My hobbies include home improvement, car repair/restoration, woodworking, etc.; anything that appeals to my blue-collar nature.

Publications
Peer-Reviewed Journal Publications
1. Amos, Clinton and Lixuan Zhang (Forthcoming), “,” Acceptance at Telematics and Informatics.
2. Zhang, Lixuan, Clinton Amos, and Iryna Pentina (Forthcoming), “,” Behaviour & Information Technology.
3. Zhang, Lixuan and Clinton Amos (2024 91��), “,” Behaviour & Information Technology, 43 (2), 401-418. (A).
4. Allred, Anthony and Clinton Amos (2023), “” Journal of Philanthropy and Marketing, 28 (2), 1-17.
5. Amos, Clinton, Lixuan Zhang, Sky King, and Tony Allred (2022), “,” Journal of Marketing Communications, 28 (4), 1-32.
6. Holmes, Gary, Clinton Amos, and Lixuan Zhang (2022), “,” with Gary Holmes and Lixuan Zhang. Journal of Applied Marketing Theory, 9 (1), 1-17.
7. King, Skyler, Anthony Allred, and Clinton Amos (2022), "," The CASE Journal. 18 (5), 745-756.
8. Allred, Anthony T., Skyler King, and Clinton Amos (2022), “” with Anthony Allred and Sky King. Journal of Education for Business, 97 (2), 69-75.
9. Zhang, Lixuan and Clinton Amos (2021), “,” Journal of Customer Behaviour, 20 (4), 301-321.
10. Amos, Clinton, Jesse King, and Sky King (2021), “The Health Halo of Morality- and Purity-signifying Brand Names,” Journal of Product and Brand Management, 30 (8), 1262-1276.
11. Amos, Clinton, Lixuan Zhang, and David Read (2019), “,” Journal of Business Ethics, 158 (4), 1047-1062.
12. Amos, Clinton, James C. Hansen, Skyler King (2019), “” Journal of Consumer Marketing, 36 (4), 516-526.
13. Amos, Clinton, Sebastian Brockhaus, Stan Fawcett, Dee Fawcett, and Michael Knemeyer (2019), “,” International Journal of Logistics Management, 30 (1), pp.117-139.
14. Allred, Anthony, Skyler King, and Clinton Amos (2018), “The Rebranding Voice Stream to T-Mobile,” The CASE Journal, 14 (6), 635-647.
15. Tony Allred and Clinton Amos (2018), “,” Journal of Social Marketing, 8 (1), 120-140.
16. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2017), "," Journal of Marketing Theory and Practice, 25 (4), 396-420.
17. Amos, Clinton, Lixuan Zhang, and Tony Allred (2017), “” Journal of Consumer Policy, 40 (3), 279-298.
18. Amos, Clinton, Nancy Spears, and Iryna Pentina (2016), “,” Journal of Consumer Affairs, special issue on anti-consumption and consumer well-being, 50 (1), 224-259.
19. Spears, Nancy, Clinton Amos, and Atefeh Yazdanparast. (2016), “,” Journal of Consumer Behavior, 15 (1), 28-37.
20. Holmes, Gary R., Charles E. Pettijohn, and Clinton Amos (2016), “Marketing Students’ Attitudes Concerning Traditional Classroom Resources,” Journal for the Advancement of Marketing Education, 24 (1), 1-11.
21. Amos, Clinton, Gary Holmes, and Tony Allred (2015), “,” Journal of Nonprofit and Public Sector Marketing, 27 (4), 351-372.
22. Zhang, Lixuan, Clinton Amos, and Iryna Pentina (2015), “” Journal of Information Privacy and Security, 11 (1), 3-18.
23. Loda, Marsha and Clinton Amos (2014), “,” Journal of Hospitality Marketing & Management, 23 (8), 907-919.
24. Amos, Clinton, Iryna Pentina, Timothy G. Hawkins, and Natalie Davis (2014), “,” Journal of Product and Brand Management, 23 (4/5), 268-281.
25. Amos, Clinton, Lixuan Zhang, and Iryna Pentina (2014), “,” Journal of Organizational and End User Computing, 26 (4), 43-56.
26. Nancy Spears and Clinton Amos (2014), “,” Journal of Business Research, 67 (4), 441-448.
27. Amos, Clinton, Gary Holmes, William C. Keneson (2014), “,” Journal of Retailing and Consumer Services, 21 (2), 86-97.
28. Barat, Somjit, Clinton Amos, Audhesh Paswan, and Gary Holmes (2013), “,” Journal of Retailing and Consumer Services, 20 (2), 240-247.
29. Zhang, Lixuan, Robert Pavur, Paul York, and Clinton Amos (2013), “Testing a Model of Users’ Web Risk Information Seeking Behavior,” Informing Science, 16 (1), 1-18.
30. Zhang, Lixuan and Clinton Amos, (2012), “,” Journal of Information Privacy and Security, 8 (3), 15-36.
31. Spears, Nancy and Clinton Amos (2012), “,” Journal of Consumer Behaviour, 11 (3), 189-197.
32. Tim Hawkins, Jeffrey Lewin, and Clinton Amos (2012), “,” Journal of Business Research, 65 (8), 1112-1118.
33. Pentina, Iryna and Clinton Amos (2011), “” European Journal of Marketing, 45 (11/12), 1768-1778.
34. Amos, Clinton and Stacy Landreth Grau (2011), “” International Journal of Advertising, 30 (4), 693-728.
35. Amos, Clinton and Nancy Spears (2010), “,” Journal of Advertising, 39 (Fall), 25-38.
36. Amos, Clinton and Audhesh Paswan (2009), “,” Journal of Marketing Communications, 15 (4), 247-265.
37. Zhang, Lixuan, Clinton Amos, and William C. McDowell (2008), “,” CyberPsychology, Behavior, and Social Networking (Formerly CyberPsychology & Behavior, 11 (6), 1-4. The manuscript was recognized as high-impact research by the Mary Ann Liebert, Inc.
38. Amos, Clinton, Holmes, Gary, and David Strutton (2008), “Celebrity Endorser Source Effects and Effectiveness in Advertising: A Quantitative Synthesis of Effect Size,” International Journal of Advertising, 27 (2), 209-234.
Presentations
Peer-Reviewed Conference Proceedings
1. Zhang, L., Wilson, K., and Amos, C., “Perceptions of Artists on AI Art,” Proceedings of American Conference on Information Systems, Salt Lake City, UT, Aug. 15-17, 2024 91��.
2. “Do Consumers Trust Confidence Intervals? Consumer Reactions to Point-Estimates vs. Ranges,” with Lixuan Zhang. 2023 Society for Marketing Advances Conference. Ft. Worth, Texas, Nov. 9-11 (Presented study at conference).
3. “Modes of Persuasion and Online Review Perceptions,” with Sky King and Anthony Allred. 2019 Association of Marketing Theory and Practice Annual Conference, Charleston, SC, March 21-23 (Presented study at conference).
4. Holmes, Gary, Clinton Amos, and Lixuan Zhang (2018), “The Role of Consumer Self-Concept,” 2018 Association of Marketing Theory and Practice Annual Conference, Ponte Vedra, FL, March 15-17 (Won Best Paper in Track).
5. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2017), "Bringing Supply Chain Sustainability to Life in the Classroom: Conducting Longitudinal Experiments to Inspire Student Engagement,” 2017 Council of Supply Chain Management Professionals Annual Conference.
6. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2017), “The Halo-effect of Customer Service on Sustainability Authenticity: A Multi-industry Perspective,” 2017 Council of Supply Chain Management Professionals Annual Conference.
7. Amos Clinton, Sebastian Brockhaus, and Iryna Pentina (2016), "Guerilla Gardening: A Positive Deviance Effort of Reclamation?" ICAR Anti-consumption and Public Policy Conference, Melbourne, Australia, Dec. 9-10 (Presented study at conference)
8. Pentina, Iryna, Lixuan Zhang, and Clinton Amos (2016), “Antecedents and Consequences of Emotional Disclosure in Social Media: a Case of Facebook,” 2016 American Marketing Association Winter Educators’ Conference, Las Vegas, NV, Feb. 26-28 (Presented study at conference).
9. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2016), “An Uphill Battle: How Customer Service Perceptions Influence The Authenticity Of Sustainability Efforts,” Annual Meeting of the European Operations Management Association (EurOMA), June 2016.
10. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2016), “The Sisyphus Effect of Sustainability: How Customer Service Quality Affects the Perception of Sustainability Initiatives,” Journal of Business Logistics European Research Seminar, Vienna, Austria, May 12-13
11. Brockhaus, Sebastian, Clinton Amos, Dee Fawcett, Stanley Fawcett, A. Michael Knemeyer (2016), “No Service—No Sustainability: Providing Directions to Help Logistics Service Providers Deliver Sustainability to the Correct Address,” Journal of Business Logistics European Research Seminar, May 12-13.
12. Loda, Marsha and Clinton Amos (2014), “Can Temporal Orientation Impact Destination Choice?” 45th Travel and Tourism Research Association International Conference, Brugge, Belgium, June 18-20.
13. Amos Clinton, Nancy Spears, and Iryna Pentina (2014), “Resisting the Green Dragon: Consumer Resistance to the Environmental Movement,” with Nancy Spears. The 5th ICAR Symposium, Kiel, Germany, July 4-6 (Presented study at conference).
14. Amos, Clinton, Gary Holmes, and Anthony Allred (2014), “Exploring Impact Philanthropy, Altruistic, Hedonic, and Egoistic Motivations to Support Animal Causes,” 2014 Association of Marketing Theory and Practice Annual Conference, Hilton Head, SC, March 27-29 (Paper Won Best in Track) (Presented study at conference).
15. Zhang, Lixuan, Clinton Amos, Iryna Pentina, and B.J. Blackwood (2014), “Information Disclosure on a Chinese Social Media Platform,” 2014 Association of Marketing Theory and Practice Annual Conference, Hilton Head, SC, March 27-29 (Presented study at conference).
16. Amos, Clinton, Iryna Pentina and Lixuan Zhang (2013), “Contextual Drivers of Privacy Perceptions and Behaviors on Chinese Weibo: Implications for Digital Marketing,” 2013 American Marketing Association Summer Educators Conference, Boston, MA, Aug. 9-11 (Presented study at conference).
17. Gary Holmes, Clinton Amos and William C. Keneson (2011), “Impulse Buying: A Quantitative Synthesis of 60 years of Literature,” 2011 American Marketing Association Summer Educators Conference, San Francisco, CA, Aug. 5-7 (Presented study at conference).
18. Iryna Pentina and Clinton Amos (2010), “Living Among the Freegans: An In Depth Analysis of Online Anti-consumerism Movements,” 2010 ICAR/NACRE Symposium, Marseille, France, June 25-26 (Presented study at conference).
19. Amos, Clinton and Stacy Landreth-Grau (2009), “Visceral Cues and Consumer Skepticism: Consumer Reactions to Weight Loss Advertising,” 2009 AMA Marketing and Public Policy Conference, Washington, D.C., May 28-30 (Presented study at conference).
20. Amos, Clinton and Nancy Spears (2009), “Creating a “Gut” Reaction: Assessing Responses to Visceral Cues in Weight Loss Advertising,” 2009 Society for Consumer Psychology Conference, San Diego, CA, Feb. 12-14 (Presented study at conference).
21. Amos, Clinton and Nancy Spears (2008), “The Impact of Visceral Influences on Consumers’ Evaluation of Weight Loss Advertising: A Proposal for Measurement,” 2008 Society for Consumer Psychology Conference, New Orleans, LA, Feb. 21-23.
22. Amos, Clinton (2008), “The Happy Planet Index: An Index of Human Well-being?” 2008 Society of Applied Anthropology Conference, Memphis, TN, March 26-29.
23. Amos, Clinton (2007), “Get Slim Quick Claims: The Impact of Visceral Influences on Consumers’ Evaluation of Weight Loss Advertising,” 2007 American Marketing Association Winter Educators’ Conference, San Diego CA, Feb. 16-19 (Presented study at conference).
24. Amos, Clinton, Holmes, Gary, and Lixuan Zhang (2007), “Consumers’ Non-Conscious Ad Intrusion Detection Systems: The Link between Psychological Reactance and Ad Irritation,” 2007 Academy of Marketing Science Annual Conference, Coral Gables, FL, May 23-26 (Presented study at conference).
25. Amos, Clinton (2006), “Message Framing, Envelope Characteristics, and Direct Mail Effectiveness,” 2006 American Marketing Association Winter Educators’ Conference, St. Petersburg, FL, Feb. 17-21 (Presented study at conference).
26. Amos, Clinton and Lixuan Zhang (2006), “An Examination of Consumers’ Attitudes towards Commercial E-mail Solicitations,” 2006 Society for Marketing Advances Annual Conferences, Nashville, TN, Nov. 1-4 (Presented study at conference).
27. Amos, Clinton and Gary Holmes (2006), “Direct Advertising Value: An Integrated Model,” 2006 Society for Marketing Advances Annual Conference Proceedings, Nashville, TN, Nov. 1-4 (Presented study at conference).
28. Gary Holmes and Clinton Amos (2006), “Evaluation of New Package Design on Purchase Intention,” 2006 Society for Marketing Advances Annual Conference Proceedings, Nashville, TN, Nov. 1-4 (Presented study at conference).